Ecommerce and the Death of the Retail Store Research Paper

Ecommerce and the Death of the Retail Store - Research Paper Example , despite the positive advantages e-commerce offers consumers in the world today, it has also had negative ramification that has seen the collapse of traditional historical stores. Therefore, it would be wise if all stores embrace the new culture and market for their goods online For instance, it is easy to blame firms such Amazon and eBay for the collapse of most traditional bookstores. Broadly speaking it is true that that independent and local retailers have failed to adapt to challenges they have faced over the pars five decades because on the instant change in consumer behavior that E-commerce has caused. I was only a few yet ago when Companies such as HMV were accused of profiteering over other retailers and now they are victims to ecommerce. They have fallen foul to the efficiency and effectiveness that online shopping marketers provide. It is also evident that most current down town and high street stores are under siege to online retailers. For example, brick and mortar business are currently at the edge been dissolved due to the economies of large scale and lack of effective strategies when distributing their product. What they always fail to realize is that if they market through the internet or advertise their product online they will be able to determine their unique strong market points. It will also reduce the expenses of transporting products to different areas so as to search for its market. (Naughto, J. 2000). Also change in consumer behavior as result of E-commerce has made them not to re that despite the good experience that online marketing and purchase can offer; it is nothing comparable to the shopping expire nice traditional sores offered. Moreover, can it replace three slightest experiences and pleasure that handling and accessing a product offered? This makes consumes to prejudice and shun from physically visiting shopping store despite the good services that might be on offer. (Ellis, S. 2014). E-commerce also offers customers with